Lumea Skincare

(Estudio de caso)

Elevating Nectar Café’s Brand & Footprint

Nectar Café se asoció con Magnetiq para redefinir su marca e impulsar el compromiso local. A través de una identidad visual refinada, una presencia social más fuerte y campañas de marketing específicas, el café evolucionó de un favorito del vecindario a una marca local reconocible con un crecimiento medible.

Industria

Café & Lifestyle Hospitality

Línea de tiempo

6 months

Cliente

Nectar Café

Servicios

Content creation
Social strategy
Una persona sonríe sentada a una mesa, sosteniendo una bebida amarilla con tres batidos de colores delante.

(The challenge)

Nectar Café se estableció como un lugar local acogedor, amado por los clientes habituales por su ambiente y calidad. Sin embargo, la marca se enfrentó a tres problemas clave:

  1. A lack of distinct visual identity meant the cafe didn’t stand out in a crowded market.
  2. Digital presence was minimal — social media posts were inconsistent and lacked strategic focus.
  3. Foot-traffic growth and online visibility had plateaued despite strong in-store reviews.

(The solution)

We partnered with Nectar Café to rebuild their brand from the ground up and lift their visibility online and off. Our approach comprised:

Estrategia e identidad de marca
  • Conducted a workshop to define the cafe’s personality, audience, and unique value (community, comfort, craft).
  • Developed visual and verbal identity: refreshed logo, colour palette, typography, brand voice.
Diseño creativo y material colateral
  • Redesigned in-store signage, menus, packaging, and takeaway materials to reflect the new identity.
  • Created a library of high-quality assets: hero photography, lifestyle imagery, stylised typography for social.
Marketing digital y estrategia social
  • Launched a content calendar covering Instagram and Facebook: weekly posts, stories, promotions to engage local audience.
  • Ran targeted local-area ads to bring new visitors: “Come discover us” offers with limited-time specials.
  • Implemented simple analytics tracking: foot-traffic uplift, engagement rates, new-follower growth.

El impacto que tuvimos

+34%

Social media followers

+28%

Website traffic

+19%

In-store sales

+42%

Engagement rate

Bebida de matcha, postre helado y un menú sobre una mesa, en suaves tonos verdes.

(Testimonio)

Icono de comillas negras sobre fondo blanco

Working with the team was a game-changer for our café. They helped us discover what makes us unique and brought it to life — online, on-site, everywhere. We now feel confident that our brand is as warm and inviting as our coffee.

Persona sonriente con un blazer beige sentada sobre un fondo verde oscuro.
Maria Lopez

Owner & Founder, Nectar Café